Learn to Scale is turning 6. Here’s the most expensive lesson I’ve learned so far.


Hey Reader,

For six years, I’ve been a founder. The journey has been a winding road of trial, error, and a whole lot of learning. I’ve sold to HR departments, consulted for startups, and chased opportunities across different industries, always feeling like I was just one step away from "figuring it out."

I was a generalist trying to solve everyone's problems. And it was exhausting.

But looking back, a clear pattern emerged. Every time I did my best work, every time a client had a true breakthrough, it wasn't because I'd fixed their marketing funnel or their sales process. It was because we'd fixed something deeper. Something human.

It was in my work with marketing agencies over the past few years that this pattern became undeniable. I saw how:

  • A hiring problem, not a lead-gen problem, was causing their feast-or-famine cycle, forcing them to constantly restart their growth engine with mismatched talent.
  • A leadership problem, not a service delivery problem, was making the founder the bottleneck for every decision, putting their biggest client accounts at risk.
  • A culture problem, not a scoping problem, was killing their profitability because the team lacked the psychological safety to have hard conversations until it was too late.

These are the real, expensive problems. And I realized they are the only problems I am truly built to solve.

That's why, for Learn to Scale's 6th birthday, I'm making a big change. I'm retiring the "generalist" hat to go all-in on the niche that needs this work the most. I'm now focusing exclusively on acting as a fractional Agency People Officer to help founders solve these messy, profitable problems.

To celebrate and kick off this new direction, I'm not asking for anything. I'm giving something away. I built a simple, fun tool to help you start diagnosing these issues yourself.

It’s called The Agency Problem-Finder 3000.

It's an interactive "game" that serves up the same "dangerous questions" I use to uncover the real challenges holding an agency back. It's free, it's fun, and it might just give you the "aha!" moment you've been looking for.

This is the new, hard-won direction for Learn to Scale. I'm excited to finally be solving the right problems for the right people.

Thanks for sticking with me,

=Dan Newman

Dan Newman

Entrepreneur, Professional Learner, & Proud Failure. Writes about sales, marketing, and entrepreneurship from the eyes of a learning and development nerd. Lead teams, manage people, scale a business, and learn better through the biweekly irreverent newsletter, the TL;DR.

Read more from Dan Newman
an entrepreneur who has accepted his failures and is brainstorming how to move forward with refreshed offerings

A bi-weekly roundup of insights from six years of failure September 20 - October 3 Stitching A New Birthday Suit Next week, Learn to Scale turns six years old. I've been a professional failure for almost six years. I don't know about you, but birthdays make me reflective. It's a special event that connects you to previous versions of yourself: the person who used to believe one thing is the same person that you are today, but you've changed what you believe. And every year, the Dan from...

Man in purple sweatshirt between two pathways, one leads to a small factory, one leads to a tall skyscraper.

A bi-weekly roundup of how 1.9 billion AI queries are mostly about dating advice September 6 - September 13 Hey ChatGPT- how does my hair look? New research that came out this week from OpenAI and Anthropic shows some mind-bending facts about how the world is utilizing this new hotness they're calling "AI." I published a deep dive on this new research in a new blog post, Are You Using AI for $10 Tasks or $10,000 Decisions? The fact from this research that's still living rent-free in my head:...

two people sitting on chairs, looking seriously into each other's eyes with the text above, "It's never just one problem."

A bi-weekly roundup of ways culture eats strategy for breakfast August 23 - September 5 Breathing a Big Sigh Of Strategy You know the scene that's in countless superhero movies where the good guys look each other in the eyes as they finalize their grand plan to beat the big baddie? This turning point also tends to be the catharsis of their interpersonal conflict, with an incremental "Put our differences to the side and save the world" head nod. So dramatic! The stakes in those stories (and...