The Day Your Email Stood Still

After you closed your laptop lid yesterday, you could still hear the screams:

• "Can you approve this?! It's been waiting a week."
• "Quick question..."
• "John forgot to do this so now I have to..."
• "YOU HAVE NOT SUBMITTED YOUR QUARTERLY TAX PAYMENT"

As you lay your head down on the pillow, you fall asleep while mentally preparing your to-do list for tomorrow, trying to rank which dumpster fire is burning the hottest...

...and when you wake, you reach over to your cellphone and discover that there are zero unread emails in your inbox.

"Is there another AWS outage?!" A quick Google search proves this wrong.

You begin to panic and run to your desk (still covered with old dishes and glasses from the week) and open all your email accounts, social platforms, project softwares, and there are-

-no pending tasks-

-no emails-

-no double or triple booked meetings-

Silence. A hundred tiny fires, suddenly quenched.

What if, one day, a spooky silence falls across your inbox?

The silence is... unsettling. For a minute.

Then you realize what's happening.

• That "client fire" was handled by your Account Manager, who used the clear escalation playbook you both built.
• That "workflow" question was answered by a team lead, who is empowered to make decisions.
• That "approval" was given by your ops person, because the standards are clear and they don't need your sign-off on every little thing.

This "spooky silence" isn't the sound of an empty pipeline. It’s the sound of an autonomous team.

It's the beautiful, calming sound of your managers managing, your team executing, and your systems working. The noise stops because the "Solo Decision Maker" ghost has been busted.

When your inbox is finally quiet, it means you've successfully scaled. You're no longer the full-time firefighter. You're the architect. You're only being consulted on the one email that matters: the high-impact, strategic decision that actually moves the needle.

You might be thinking, "That's a funny COMPLETELY FICTIONAL AND UNREALISTIC story, Dan."

I'd agree with you, a little bit. If you are a business owner who has absolved and removed yourself from all responsibility, accountability, and oversight, then, yeah, your business can easily go off track and you'll never know. I will concede that if your inbox is completely and forever empty, you've gone too far.

But if you're like 99% of founders, that's not really your risk. No, it's far far far more likely that while your agency grew, you remained the same. You are probably still attending meetings, reviewing every deliverable, closing deals, fixing dashboards, etc. and slowly becoming the bottleneck. All the same little things that went wrong when you were a solopreneur are still going wrong as a small business owner, but now your business has grown.

More biz, more things to catch on fire.

Today is October 31st. November 1st is an EXCELLENT time to run a little experiment.

Starting on November 1st, for one week, keep a "haunted inbox" tally. Every time you get pinged for a "fire" that someone else could or should have handled or is a task that shouldn't always require Founder/Owner input, make a mark. Book 30 minutes on your calendar after that week to review your tally and do the following math problem:

1. Multiply your haunted inbox tally by 5 minutes. This is back-of-the-napkin math of how much of your time is being wasted. Five minutes is a rough metric to account for the attention-switching cost, reading the email, figuring out how to respond, and doing the task. Yeah, five minutes is pretty conservative!
2. Estimate how much you make in a year.
3. Divide your annual salary by 120,000 (number of working minutes in a year). This is the cost-per-minute of your time.
4. Multiply your cost-by-minute by whatever you got in Step 1.

Here's an example:

1. Let's say you look back the past 7 days and find 20 emails/tasks that probably and should be handled by someone else. That's 100 minutes of tedium.
2. According to ZipRecruiter, a marketing agency owner earns about $114,000 per year. (BTW, AI said 175K, so hey, there's a reason to learn how to delegate)
3. 114,000 divided by 120,000 shakes out to 0.95. Every minute of your time is worth .95, but you're probably working more than 120,000 minutes in a year so let's round it up to a buck a minute.
4. 100 minutes x $1/minute = $100 of time wasted last week

Look at that final value: that's an estimate of how much it costs you to put out stupid email fires. It's the financial cost of being the bottleneck. In the example above, you could have hired a virtual assistant for $100/week and that hire could have taken far more than 20 emails off your plate.

However, that final number isn't the real horror story: it's the opportunity cost and stress that it represents. Those 20 emails, while so easily answered, prevent you from truly taking a vacation. Or trusting your team. Or sleeping well. Or winning another deal. Or making a 10K decision.

But you don't have to be haunted by it. That "spooky silence" of an autonomous team is closer than you think.

Shocked by your number? Hit reply and send me the final tally. I'll send back one piece of advice on where to start.

A TL;DR from the CRO

Thank you for listening to my feedback in the last TL;DR by NOT putting me in a Halloween costume this year.

-Roman Noodles, Chief Ruff Officer

Last night, I got to see one of my clients conquer her fears in a very public fashion.

Karen was a participant in a startup accelerator that I teach in and while we hit it off during the accelerator, I thought she was going to sail into the sunset with her venture Launch by Lunch.

However, at the accelerator's closing party, she excitedly shared with me that hours earlier, she was selected to speak at TEDx Walden Pond and was super nervous about the opportunity. I mentioned that the same scenario had happened in a previous cohort (true story!) and the accelerator made it possible for me to coach that individual for their TEDx talk. I suggested, "Hey, go grab the program lead and ask for the same treatment, right now."

My friends, that's how deals happen.

Prepping for a TEDx talk is like prepping for a marathon. You have to lock in your script months in advance, memorize it backwards and forwards, train your body to move at just the right moments, and be able to recover from any number of stumbles. My role was to help her plan her training regimen, refine the narrative, and remind her that she's already a great public speaker (she was!).

Anywho, she crushed it, I was thrilled, and I also got hella inspired by all the other speakers. There were quite a few themes around connection, being present, not allowing AI to iron out our humanity, and finding peace in nature. It was like catnip to me.

It also made me curious- could a TEDx talk be in my future? What would I talk about? What SHOULD I talk about? Accepting suggestions.

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Musing on big ideas,

Dan from Learn to Scale

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PS. My favorite TED talk is about the transformative power of classical music.