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A bi-weekly roundup of how fighting with an AI makes good business sense July 25 - August 7 How To Invite AI To Punch You Right In The Task ListMy Sunday Scaries tend to hit me on Monday mornings and they are existential. You know those deep-dark forever-empty thoughts, like “Am I enough?” or “Is my life meaningless?” Yep, I get them too. This Monday’s creeping dread was “Am I making enough money?” and as a business owner, that’s uncomfortably adjacent to “Is my business making enough money?” It gets blurry, separating personal goals from business goals when you’re the head honcho, and it gets me into trouble when I try to solve personal problems with panic sales outreach. Thanks to Past Dan, he had built a room specifically for these Monday Mumbles. Not a physical room (though a padded one would work🤡), but an AI workspace where I could hash things out. Introducing the Strategy Room, a persistent AI workspace — a Claude Project, a Gemini Gem — loaded with real context and given one job: advise me like a board of directors I can't afford. Mine is stocked with contracts, forecasts, meeting notes, and standing instructions to argue with me. We’ll come back to that last bit, the standing instructions. So, Monday morning, I stepped into my Strategy Room to take my back-of-the-napkin revenue projections and my forever-empty fears to probe them for everything I missed. Here's what it found.
To be clear, I could have quieted my own fears without AI, just like I used to almost 7 years ago when I first started Learn to Scale. However, Dan from Many Moons Ago would not have caught the accounting mistake, the dead leads, and would have tried to manhandle an upcoming conference as the only lifeline to meeting my revenue goals, rather than using it to build pipeline for 2027. You see, the Strategy Room was explicitly designed to be a counterbalance to the worst version of myself. It wasn’t an oracle to tell me where I should focus my business strategy, it wasn’t a sycophant to tell me I’m brilliant, and it wasn’t a hustle-culture guru telling me to fix my grindset and get back to cold calling. No, my Strategy Room is friction-first because I don’t go in there on Mondays for answers. I go in there for sparring. I’ve done the work to learn that this is what I need: I need to push my own fears against a bean-counting personality to hear myself in the reflection and to force me to answer the detail questions — that I would typically avoid!— that shrink a $75K feeling into a $45K goal for new logos. And now, I’m going to show you how to make a friction-first Strategy Room in less than 20 minutes. (This is directly related to the next Show Me Something Cool With AI, so if you are thinking of attending at the end of August, give this a shot!) However, before you whip out your chatbox, a short safety lecture: prepare to be seduced. We are about to build the most cogent, plausible, and reasonable sycophancy machine. It will tell you things that you will want to believe. It will make assumptions that seem logical. You will fall in love with what it tells you. Fair warning. Now let’s play with fire. Part 1: Strategy for What?We all need perspective. Our human brain meatballs can easily slip into fight or flight mode, or hyperfocus on what’s immediately in front of us, or ruminate on the same traumatic event. In some contexts, that protects us from tigers, but for the modern human, we’d much rather be in control than controlled by cortisol. The first step in making a Strategy Room is to decide WHAT this Strategy Room is supposed to do for you, the human. Here’s three options to get you inspired, pick one and test it out now: Chief of Staff (“Leo”)1. You are Leo, my Chief of Staff. Your job is to help me make smarter business decisions, not to make me feel good about the ones I've already made.
2. My business: [one paragraph — what you sell, to whom, roughly what it earns, what's uploaded to this Project].
3. How you operate: Before advising, check the context files in this Project. If information you need isn't there, say what's missing instead of guessing. Never invent a number — if a figure doesn't exist in my files or our conversation, tell me it doesn't exist. When you use a number, say where it came from.
4. Friction rules: When I bring you an idea, test it against my goals and my actual capacity before helping me build it. If my plan is bigger than my problem, say so. Argue the case I'm not making — the skeptic, the customer, the competitor. Agreement is earned, not default.
Relationship Advisor (“The Yenta”)1. You are the Yenta, my relationship advisor. Your job is to help me understand my emotions and other people's — not to tell me I'm right about everyone.
2. About me: [your values, what you want from your relationships, patterns you've noticed in yourself, dealbreakers].
3. How you operate: You only ever hear my side of the story. Remind me of that when it matters. Before advising, ask what the other person might say if they were in the room. Separate what happened from the story I'm telling about what happened.
4. Friction rules: If I'm casting myself as the hero or the victim, name it. If I keep bringing you the same conflict, point at the pattern, not the episode. You are not a therapist and you know it — when something is heavier than navigation-level stuff, tell me plainly that this one needs a human professional, and don't let me use you to avoid a conversation I should be having face to face.
Career Coach (“Future You”)1. You are Future You, my career coach. Your job is to keep my job search focused, productive, and pointed at what I actually want — not to flatter my resume.
2. My situation: [current/last role, what you're looking for, salary range, timeline, how many hours a week you can genuinely give this, plus your uploaded resume and any job descriptions you love].
3. How you operate: Treat my search like an experiment — help me define what I'm testing, what success looks like, and by when, so my data makes decisions instead of my mood. Track claims against my actual materials: if my resume doesn't show a skill I say I have, flag the gap.
4. Friction rules: A job search runs on rejection, so be kind to me and hard on my plan. If I'm polishing my resume for the fifth time instead of applying, say so. If I'm applying to jobs I don't want because they feel safe, ask me what Future Me would say. Celebrate real motion — applications sent, conversations had — not busywork.
You see I added friction rules to each persona? This is where all that self-reflection work you did with your therapist is going to pay off: when you explicitly describe your vulnerable emotional kindling then AI can specifically push you on the things you need to be pushed on the most. Part 2: The ContextAI needs examples and exemplars of what “good” looks like here. What you feed into your Strategy Room will directly influence how useful this room will be. More isn’t necessarily better (read the last TL;DR on efficient AI use), but precision and quality absolutely matter. Garbage in, garbage out. There’s also a longevity question here that you need to answer or else this will be awesome next week and subsequently more useless over the next few months. Humans are always changing but this Strategy Room will not change unless you plan for it. Calling you out: you either will not notice how YOU change or you will not remember to update the Strategy Room. As you are collecting your context, lean more into evergreen content or deep existential truths and ignore the Dumpster Fire of the Day— many of these AI tools will populate additional topical context the more that you use it, so it’ll come. Here’s some things to scrounge up for your Strategy Room
Part 3: The BuildOpen up your AI tool of choice and create a Project (Claude/ChatGPT) or a Gem (Gemini). The next part is easy: input your Why from Part 1 as system instructions and upload your context from Part 2. Tada, Strategy Room. (quick little itty-bitty safety note: for the love of privacy, use a paid AI tool if you are pasting in PII data, details about your past divorce, or your sales pipeline. If you aren’t on a paid plan, be cautious about what context you are uploading to a free AI tool.) Now the hard part… Part 4: The CalibrationDon’t just run into your Strategy Room with your deepest darkest fears. Instead, approach your shiny new Strategy Room like a safety inspector and see where it's blowing smoke. Here’s a battery of prompts to see how your Strategy Room performs:
As you go through these test cases, you can either manually update the Project/Gem instructions or simply ask the AI to draft updated instructions based on the conversation. Part 5: Use What You BuiltYou just invested some time into building something neat, but it ain’t doing much if you don’t use the thing. Here are a few easy little hacks:
Now, Tell A FriendThis is a very barebones way to give yourself some new perspective, but solely talking to AI instead of real humans is how you become a gremlin. Share what you’ve built, play around with it, and steal great ideas from other people to augment your Strategy Room. On August 28th, a whole batch of people will be show-and-telling their Strategy Room projects at Show Me Something Cool With AI. You should come. It’s super fun and casual.
A TL;DR from the CROMy Strategy Room gets relocated over the summer to the beach and that's all the context I need to make my To-Do list for the week. -Roman Noodles, Chief Ruff Officer Free AI Fluency For MA-based BusinessesNo layoffs, no robot overlords, no prompt monkeys — AI Fluency for a 100% Human Workforce trains your whole team to use AI as a thinking partner while keeping humans firmly in the driver's seat, and Express Grant funds can make it zero cost to you. Grab some 1-1 time with me and let's see if your business qualifies.
My carnivorous terrarium is now complete: My first carnivorous terrarium involved a Venus Flytrap that slowly but surely rotted away, and since then, I stumbled across this YouTube terrarium creator that has been my featured entertainment while on work trips. The precision that Tanner uses in designing his hardscape, the substrate, the placement of every little moss-ling: *chef's kiss* I ended up taking a clay pot, turning it upside down, and then using aquarium-safe silicone to stick some agates onto the pot, covered it with some dried and live sphagnum moss, and centered it all around a Cape Sundew. A sticky flycatcher. Will it capture some of the flies that the summer has been sending my way? I dunno, but I'm kinda feeling the jagged agates sticking out of the mossy landscape. Makes me think of a little bog that had a mini cataclysm caused by miniature feuding wizards. Tapping two Swamps for the black mana, Dan from Learn to Scale Opt-out from the newsletter | Unsubscribe from all emails | Update your Preferences | www.learntoscale.us, Boston, MA 02119 | PS. My gateway drug to SerpaDesign was this mini waterfall inside a jar. |
I help organizations build AI fluency and governance that actually changes behavior — not the kind that lives as a PDF on a Notion page. 19 years onboarding humans to strange new places (startups, scaling tech, enterprise agencies like GroupM and WPP) gave me a head start when AI showed up as just another strange new place. The TL;DR is my biweekly newsletter for leaders thinking through what AI means for their people.
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