Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
The TL;DR, Steal Our Revenue, Sales, and RPE Targets
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A bi-weekly roundup of metrics that makes your CFO go brrrrr January 10 - January 23 Numbers, Glorious NumbersI've been working on an app that helps agency owners answer the existential question: is my business doing ok? As I was vibe-coding my way through Cursor to build this cozy business visualization app, I realized that I needed to provide users with more concrete guidance to help them with the very-confusing parts of setting revenue goals, sales goals, and calculating how efficient their workforce is. Quintessential Dan, where my hobby project demands more day job work. (On that note, don't miss the big rock tumbling update at the end of this email!) I've created a short series of blog posts explaining how to set financial business goals without needing a MBA. They're the blog posts I should have read when I first started Learn to Scale and would have subsequently saved me SO MUCH psychological hand wringing, panic selling, and false confidence. If your team hasn't set your yearly goals, these articles will help remove your gut from your dashboards. TL;DR: I transformed emotional and vanity metrics into an operating system based on current industry data and trends. A TL;DR from the CROAll this math exhausts me- can't AI do it for me? -Roman Noodles, Chief Ruff Officer ROCK TUMBLING UPDATEAs promised from the last TL;DR, I have a big reveal of how the Labradorite and Black Onyx turned out.
Watch the video here, you rock maniacs. Take your time and be Black Onyx this year, Dan from Learn to Scale Opt-out from the newsletter | Unsubscribe from all emails | Update your Preferences | www.learntoscale.us, Boston, MA 02119 PS. And you didn't think French Toast could be high class. |
Dan Newman
Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
A bi-weekly roundup of how to fit your business on a single sheet of paper December 27, 2025 - January 9, 2026 Nine Boxes Closer To Nirvana Skip the New Years Resolution, To-Don't List, and Accountabilibuddy Pact. Do a Lean Canvas instead. The Lean Canvas is a one-page business modeling worksheet that should take about 15 minutes for you to fill out if you know your business model and a couple years if you don't. Think of it less like a business plan and more like an annual physical for your...
A bi-weekly roundup of everything TL;DR from the past year December 13 - December 26 A Brief Year In Review Don't forget to enter my end-of-year holiday Cliftonstrengths & 1-1 Giveaway! Contest ends on Monday the 29th. Enter now! The end of the year always puts me into a reflective mood, and out of all my content channels, this newsletter has always been the place I feel most present. The ritual of waking up early on a Friday, putting on vibe-y instrumental music, and setting the lights to...
A bi-weekly roundup of ways to make EOY reviews a little less awkward November 29 - December 12 What Wrapping Paper Do You Use For Tough Love? It’s December 12th. You can practically smell the holiday break. But there is one thing standing between you and that final "Out of Office" auto-reply: The End-of-Year Review. If you are like most small agency owners I know, you are probably trying to find a way to wiggle out of it. You might be telling yourself: "We’re a small team, we talk every day....