The TL;DR, Steal Our Revenue, Sales, and RPE Targets


A bi-weekly roundup of metrics that makes your CFO go brrrrr
January 10 - January 23

Numbers, Glorious Numbers

I've been working on an app that helps agency owners answer the existential question: is my business doing ok?

As I was vibe-coding my way through Cursor to build this cozy business visualization app, I realized that I needed to provide users with more concrete guidance to help them with the very-confusing parts of setting revenue goals, sales goals, and calculating how efficient their workforce is.

Quintessential Dan, where my hobby project demands more day job work.

(On that note, don't miss the big rock tumbling update at the end of this email!)

I've created a short series of blog posts explaining how to set financial business goals without needing a MBA. They're the blog posts I should have read when I first started Learn to Scale and would have subsequently saved me SO MUCH psychological hand wringing, panic selling, and false confidence.

If your team hasn't set your yearly goals, these articles will help remove your gut from your dashboards.

TL;DR: I transformed emotional and vanity metrics into an operating system based on current industry data and trends.

How to Set Realistic Revenue Targets For Your Small Marketing Agency

Revenue feeds the ego, but margin feeds the family. Learn how to reverse-engineer a revenue target that builds a valuable asset without burning out your team.

The 3:1 Rule: Why Your Agency’s Sales Pipeline is Lying to You

Your bank account feels safe, but your CRM is likely hiding a revenue cliff. Discover the mathematical rule that stops the agency "Feast or Famine" cycle forever.

The Profitability Ceiling: A Data-Driven Guide to Revenue Per Employee (RPE) for Marketing Agencies

Stop guessing if your agency is actually profitable and start using the ultimate metric for your culture: Revenue Per Employee (RPE). Discover the 2026 benchmarks for SEO, Content, and fCMO models to see if your team is redlining or ready for the next level of growth.


A TL;DR from the CRO

All this math exhausts me- can't AI do it for me?

-Roman Noodles, Chief Ruff Officer


ROCK TUMBLING UPDATE

As promised from the last TL;DR, I have a big reveal of how the Labradorite and Black Onyx turned out.

Watch the video here, you rock maniacs.

Take your time and be Black Onyx this year,

Dan from Learn to Scale


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PS. And you didn't think French Toast could be high class.

Dan Newman

I help organizations build AI fluency and governance that actually changes behavior — not the kind that lives as a PDF on a Notion page. 19 years onboarding humans to strange new places (startups, scaling tech, enterprise agencies like GroupM and WPP) gave me a head start when AI showed up as just another strange new place. The TL;DR is my biweekly newsletter for leaders thinking through what AI means for their people.

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