What's Inside?
Clear research questions, a framework that maximizes what you need to remember, a three-step reflection process that elevates the most important insights, and a simple workflow to continually calibrate.
Who's This For?
This guide is for entrepreneurs who are seeking product-market fit.
Why?
We want to show you how to identify a problem your market hates so you can develop a solution they will love. Set yourself up for success by finding bleeding-neck problems.