Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
The TL;DR, Introducing A New Perspective
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A bi-weekly roundup of refreshing outlooks on common problems August 17 - August 30 Research-Driven Checklists of Perspective, On Sale NowAs I mentioned in the last TL;DR, I recently came off a multi-month series of interviews with small marketing agency professionals. I heard all about the problems these small businesses face, from Communication and Culture to Operations and Scaling. TL;DR- the problems that small agencies face are not terribly unique. That being said, the problems small agencies face are not simple, straightforward, or easy to identify. What's even harder is that when you are in the thick of it, those problems seem more complex, impossible to navigate around, and come across as subconscious feelings rather than visible problems. The first step to solving those problems: "I'd like some fresh, clear, well-seasoned perspective." I can suggest a good wine to go with that: the Small Agency Assessment. This is a new service that Learn to Scale is offering, specifically and only for small marketing agencies. The Small Agency Assessment is designed to uncover root issues, prioritize which issues to tackle first, what tools/systems will solidify a foundation for scaling, and a roadmap to grow with confidence. Or, in other words, "Perspective." I'm celebrating this new launch AND the upcoming Startup Boston Week (where I also serve as COO) by discounting this service 10% until the end of September.
A TL;DR from the CROA poodle's point of view simplifies things: things are a stick or not a stick. -Roman Noodles, Chief Ruff Officer New Blog Post: Why I'm on a Mission to Crack the Code For Small Marketing AgenciesGet an overview of the research and key insights that helped shape the Small Agency Assessment.
Conference season is upon us. Not only will I be at Startup Boston Week from September 9-13 (ps. it's a free 5-day hybrid conference), but also Hubspot's Inbound the following week. I specifically bought new walking shoes for this month. Last year at SBW2023 I clocked 162K+ steps in that conference alone. I'm guesstimating I'll be over 200K steps in two weeks this September. If you're attending either of those two events, please give me a high five: I'll be the guy wearing the shamelessly branded Learn to Scale hat: Yep, you can wear this hat too. Step up to September, Dan from Learn to Scale Opt-out from the newsletter | Unsubscribe from all emails | Update your Preferences | www.learntoscale.us, Boston, MA 02119 PS. In case you forgot the plot to Ratatouille, this'll bring it right back. |
Dan Newman
Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
A bi-weekly roundup of everything TL;DR from the past year December 13 - December 26 A Brief Year In Review Don't forget to enter my end-of-year holiday Cliftonstrengths & 1-1 Giveaway! Contest ends on Monday the 29th. Enter now! The end of the year always puts me into a reflective mood, and out of all my content channels, this newsletter has always been the place I feel most present. The ritual of waking up early on a Friday, putting on vibe-y instrumental music, and setting the lights to...
A bi-weekly roundup of ways to make EOY reviews a little less awkward November 29 - December 12 What Wrapping Paper Do You Use For Tough Love? It’s December 12th. You can practically smell the holiday break. But there is one thing standing between you and that final "Out of Office" auto-reply: The End-of-Year Review. If you are like most small agency owners I know, you are probably trying to find a way to wiggle out of it. You might be telling yourself: "We’re a small team, we talk every day....
A bi-weekly roundup of why now is the best time to measure the worst emotions November 15 - November 28 Burnout, On Sale Now While the rest of the world is obsessing over doorbusters and discount codes today, someone- either you or one of your team members- is sweating. If you have ecommerce clients, your team has been sprinting for weeks to get assets approved, campaigns loaded, and fires put out. Even if you don’t do ecomm, the sheer gravitational pull of Q4 deadlines has likely pushed your...