Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
The TL;DR, Introducing A New Perspective
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A bi-weekly roundup of refreshing outlooks on common problems August 17 - August 30 Research-Driven Checklists of Perspective, On Sale NowAs I mentioned in the last TL;DR, I recently came off a multi-month series of interviews with small marketing agency professionals. I heard all about the problems these small businesses face, from Communication and Culture to Operations and Scaling. TL;DR- the problems that small agencies face are not terribly unique. That being said, the problems small agencies face are not simple, straightforward, or easy to identify. What's even harder is that when you are in the thick of it, those problems seem more complex, impossible to navigate around, and come across as subconscious feelings rather than visible problems. The first step to solving those problems: "I'd like some fresh, clear, well-seasoned perspective." I can suggest a good wine to go with that: the Small Agency Assessment. This is a new service that Learn to Scale is offering, specifically and only for small marketing agencies. The Small Agency Assessment is designed to uncover root issues, prioritize which issues to tackle first, what tools/systems will solidify a foundation for scaling, and a roadmap to grow with confidence. Or, in other words, "Perspective." I'm celebrating this new launch AND the upcoming Startup Boston Week (where I also serve as COO) by discounting this service 10% until the end of September.
A TL;DR from the CROA poodle's point of view simplifies things: things are a stick or not a stick. -Roman Noodles, Chief Ruff Officer New Blog Post: Why I'm on a Mission to Crack the Code For Small Marketing AgenciesGet an overview of the research and key insights that helped shape the Small Agency Assessment.
Conference season is upon us. Not only will I be at Startup Boston Week from September 9-13 (ps. it's a free 5-day hybrid conference), but also Hubspot's Inbound the following week. I specifically bought new walking shoes for this month. Last year at SBW2023 I clocked 162K+ steps in that conference alone. I'm guesstimating I'll be over 200K steps in two weeks this September. If you're attending either of those two events, please give me a high five: I'll be the guy wearing the shamelessly branded Learn to Scale hat: Yep, you can wear this hat too. Step up to September, Dan from Learn to Scale Opt-out from the newsletter | Unsubscribe from all emails | Update your Preferences | www.learntoscale.us, Boston, MA 02119 PS. In case you forgot the plot to Ratatouille, this'll bring it right back. |
Dan Newman
Your agency doesn't have a sales problem. It has a people problem. I spent 15+ years building teams, from scrappy startups, to scaling tech companies, to huge agencies like GroupM and WPP. Now, I give small agency owners the SOPs, frameworks, and hard truths they need to build high-performance cultures that run without them.
A bi-weekly roundup of why now is the best time to measure the worst emotions November 15 - November 28 Burnout, On Sale Now While the rest of the world is obsessing over doorbusters and discount codes today, someone- either you or one of your team members- is sweating. If you have ecommerce clients, your team has been sprinting for weeks to get assets approved, campaigns loaded, and fires put out. Even if you don’t do ecomm, the sheer gravitational pull of Q4 deadlines has likely pushed your...
A bi-weekly roundup of people problems, explained through short-form video November 1 - November 14 Doomscroll Some Problems TL;DR- I launched a TikTok channel. I consider myself good at time and project management but I also know that I'm a meatbag in a capitalist society. Companies with more money than God have designed supercomputers and apps pointed directly at my brain, but I've taken steps to protect myself from their siren calls. One of those steps was installing an app blocker on my...
A bi-weekly roundup of terror: no unread emails October 18 - October 31 The Day Your Email Stood Still After you closed your laptop lid yesterday, you could still hear the screams: "Can you approve this?! It's been waiting a week." "Quick question..." "John forgot to do this so now I have to..." "YOU HAVE NOT SUBMITTED YOUR QUARTERLY TAX PAYMENT" As you lay your head down on the pillow, you fall asleep while mentally preparing your to-do list for tomorrow, trying to rank which dumpster fire...