Entrepreneur, Professional Learner, & Proud Failure. Writes about sales, marketing, and entrepreneurship from the eyes of a learning and development nerd. Lead teams, manage people, scale a business, and learn better through the biweekly irreverent newsletter, the TL;DR.
The TL;DR, Inviting You To Join A Cult
February 19 - March 4
What Pricing Cult are you a part of?
When an entrepreneur goes through the process to figure out how to price their product, there's a lot of advice:
After hearing so many compelling pieces of advice from people with lots of credibility, I realized that there wasn't a universal best practice to pricing.
Pricing is a philosophy you get to choose. And any philosophy that you get to choose is basically a religion.
You have to choose your Pricing Cult.
The initiation ritual to my pricing cult was when I was shown the Value Pyramid. It's part of a longer article about the Elements of Value which essentially says to first figure out what value you bring to a customer.
Value to a customer is more than money! Value can look like:
- More leisure time with family
- A higher status among peers/competitors
- Better alignment to a particular value or ideal
- Internal confidence in decision making
- Trust from employees
- Building a stronger legacy
If you can really understand what value looks like through the eyes of your customer, then you not only can fearlessly price, but also close more sales, generate more meaningful marketing, and build a transcendent brand.
There's a nifty interactive that explains this concept in detail, but fair warning: you might consider joining the Value Pricing Cult.
| Explore the Elements of Value Interactive |
A TL;DR from the CRO
I'd pay anything for a good brushing- looking good is priceless.
-Roman Noodles, Chief Ruff Officer
PS. I'm teaching Outbound Sales over email- wanna sign up?
New Podcast Episode
I sat down with Aimee Montgomery from Thrive Radio to talk about outbound lead generation, how I was scared of sales, and developing your target persona through lots of non-scary conversations.
| Listen to the interview |
I broke my Fitbit while skiing.
On my last run of the day I took a tumble, a full-on yard sale. I walked away fine, but my Fitbit...not so much.
I first thought something was off when it vibrated occasionally with no warning. Then the battery died in hours. Then I saw the puddle of water INSIDE the screen of the device.
Fortunately (unfortunately?!), I've seen this before. If I was going to stay on track to hit my 1M steps in 90 Days Goal, I would need a new device. Also fortunately/unfortunately, Past Me expected Future Me to break my Fitbit and wisely purchased an extended warranty.
The new Fitbit came on Thursday. Instead of trying to make up the steps this weekend, I'll give myself five more days to hit my original goal.
That's the magic of a well-designed goal: mishaps and roadblocks happen, but I can get back on track.
If you want to join me on my 1M Steps in 95 Days Goal, follow me on Fitbit. Just don't follow me on the slopes.
The second to last run should be your last run,
Dan from Learn to Scale
Opt-out from the newsletter | Unsubscribe from all emails | Update your profile | www.learntoscale.us, Boston, MA 02119
PS. It was so much simpler when all you had to do was hide yo kids and hide yo wife.
Dan Newman
Entrepreneur, Professional Learner, & Proud Failure. Writes about sales, marketing, and entrepreneurship from the eyes of a learning and development nerd. Lead teams, manage people, scale a business, and learn better through the biweekly irreverent newsletter, the TL;DR.
A bi-weekly roundup of EOY fears December 14 - December 27 Wrap Up The Old Year With Your Fears In the last TL;DR, I asked whether you set New Years Resolutions and got an amazing 50/50 split: I'm fascinated by the intersection of goals and fears and not many people do fear better than Tim Ferriss. You may know him from his "4-hour Workweek/Body/Chef/etc." empire of self-help content. If you're in the entrepreneurial world, it's hard to miss him: he's got his marketing and branding on lock...
A bi-weekly roundup of ways to rethink 2025 November 30 - December 13 (SO SPOOKY) Fresh Starts They Are A Comin' Most people seem to fall into two camps regarding New Years Resolutions They embrace January 1st with SMART goals and hope They actively ignore the New Years Resolution hype and say, "I'm not a resolution kind of person" I'm trying out something new here: I'd like to see YOUR vote in the poll! You'll see the poll results immediately after submitting your answer. Do you tend to set...
More How, Less Hype Hi Reader, If you haven't been living under a rock for the past few years, your inboxes, feeds, and networking events are filled with people breathlessly talking about the potential of AI. Pilots. Proof of concepts. It's all about Potential. Instead of more hype, we're going to show you every place we use AI in our Small Agency Assessment (currently on a Black Friday special), why we're using it, and how we compensate for its shortcomings. 1. Call Analysis We use Fathom...