I help organizations build AI fluency and governance that actually changes behavior — not the kind that lives as a PDF on a Notion page. 19 years onboarding humans to strange new places (startups, scaling tech, enterprise agencies like GroupM and WPP) gave me a head start when AI showed up as just another strange new place. The TL;DR is my biweekly newsletter for leaders thinking through what AI means for their people.
The TL;DR, Inviting You To Join A Cult
February 19 - March 4
What Pricing Cult are you a part of?
When an entrepreneur goes through the process to figure out how to price their product, there's a lot of advice:
After hearing so many compelling pieces of advice from people with lots of credibility, I realized that there wasn't a universal best practice to pricing.
Pricing is a philosophy you get to choose. And any philosophy that you get to choose is basically a religion.
You have to choose your Pricing Cult.
The initiation ritual to my pricing cult was when I was shown the Value Pyramid. It's part of a longer article about the Elements of Value which essentially says to first figure out what value you bring to a customer.
Value to a customer is more than money! Value can look like:
- More leisure time with family
- A higher status among peers/competitors
- Better alignment to a particular value or ideal
- Internal confidence in decision making
- Trust from employees
- Building a stronger legacy
If you can really understand what value looks like through the eyes of your customer, then you not only can fearlessly price, but also close more sales, generate more meaningful marketing, and build a transcendent brand.
There's a nifty interactive that explains this concept in detail, but fair warning: you might consider joining the Value Pricing Cult.
| Explore the Elements of Value Interactive |
A TL;DR from the CRO
I'd pay anything for a good brushing- looking good is priceless.
-Roman Noodles, Chief Ruff Officer
PS. I'm teaching Outbound Sales over email- wanna sign up?
New Podcast Episode
I sat down with Aimee Montgomery from Thrive Radio to talk about outbound lead generation, how I was scared of sales, and developing your target persona through lots of non-scary conversations.
| Listen to the interview |
I broke my Fitbit while skiing.
On my last run of the day I took a tumble, a full-on yard sale. I walked away fine, but my Fitbit...not so much.
I first thought something was off when it vibrated occasionally with no warning. Then the battery died in hours. Then I saw the puddle of water INSIDE the screen of the device.
Fortunately (unfortunately?!), I've seen this before. If I was going to stay on track to hit my 1M steps in 90 Days Goal, I would need a new device. Also fortunately/unfortunately, Past Me expected Future Me to break my Fitbit and wisely purchased an extended warranty.
The new Fitbit came on Thursday. Instead of trying to make up the steps this weekend, I'll give myself five more days to hit my original goal.
That's the magic of a well-designed goal: mishaps and roadblocks happen, but I can get back on track.
If you want to join me on my 1M Steps in 95 Days Goal, follow me on Fitbit. Just don't follow me on the slopes.
The second to last run should be your last run,
Dan from Learn to Scale
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PS. It was so much simpler when all you had to do was hide yo kids and hide yo wife.
Dan Newman
I help organizations build AI fluency and governance that actually changes behavior — not the kind that lives as a PDF on a Notion page. 19 years onboarding humans to strange new places (startups, scaling tech, enterprise agencies like GroupM and WPP) gave me a head start when AI showed up as just another strange new place. The TL;DR is my biweekly newsletter for leaders thinking through what AI means for their people.
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