When an entrepreneur goes through the process to figure out how to price their product, there's a lot of advice:
After hearing so many compelling pieces of advice from people with lots of credibility, I realized that there wasn't a universal best practice to pricing.
Pricing is a philosophy you get to choose. And any philosophy that you get to choose is basically a religion.
You have to choose your Pricing Cult.
The initiation ritual to my pricing cult was when I was shown the Value Pyramid. It's part of a longer article about the Elements of Value which essentially says to first figure out what value you bring to a customer.
Value to a customer is more than money! Value can look like:
If you can really understand what value looks like through the eyes of your customer, then you not only can fearlessly price, but also close more sales, generate more meaningful marketing, and build a transcendent brand.
There's a nifty interactive that explains this concept in detail, but fair warning: you might consider joining the Value Pricing Cult.
Explore the Elements of Value Interactive |
I'd pay anything for a good brushing- looking good is priceless.
-Roman Noodles, Chief Ruff Officer
PS. I'm teaching Outbound Sales over email- wanna sign up?
I sat down with Aimee Montgomery from Thrive Radio to talk about outbound lead generation, how I was scared of sales, and developing your target persona through lots of non-scary conversations.
Listen to the interview |
I broke my Fitbit while skiing.
On my last run of the day I took a tumble, a full-on yard sale. I walked away fine, but my Fitbit...not so much.
I first thought something was off when it vibrated occasionally with no warning. Then the battery died in hours. Then I saw the puddle of water INSIDE the screen of the device.
Fortunately (unfortunately?!), I've seen this before. If I was going to stay on track to hit my 1M steps in 90 Days Goal, I would need a new device. Also fortunately/unfortunately, Past Me expected Future Me to break my Fitbit and wisely purchased an extended warranty.
The new Fitbit came on Thursday. Instead of trying to make up the steps this weekend, I'll give myself five more days to hit my original goal.
That's the magic of a well-designed goal: mishaps and roadblocks happen, but I can get back on track.
If you want to join me on my 1M Steps in 95 Days Goal, follow me on Fitbit. Just don't follow me on the slopes.
The second to last run should be your last run,
Dan from Learn to Scale
Opt-out from the newsletter | Unsubscribe from all emails | Update your profile | www.learntoscale.us, Boston, MA 02119
PS. It was so much simpler when all you had to do was hide yo kids and hide yo wife.
Entrepreneur, Professional Learner, & Proud Failure. Writes about sales, marketing, and entrepreneurship from the eyes of a learning and development nerd. Lead teams, manage people, scale a business, and learn better through the biweekly irreverent newsletter, the TL;DR.
A bi-weekly roundup of mad-->argue-->sad-->move on October 19 - November 1 Talk About Change! I recently delivered a full day training on Change Management and a good third of it was about communication. For those of you unfamiliar with the Kübler-Ross Change Curve, think about the last time that someone broke up with you: first you get emotional, then you rationalize how much better you are off without that person, then you eat a whole pizza and cry a little bit while watching Moana, and...
A bi-weekly roundup of AI-enhanced communication tips October 5 - October 18 How AI Podcasts Drive Adoption, Adventure, and Self-Actualization When I conduct a Small Agency Assessment, one of the ways that I help make the recommendations stick is by creating a bespoke podcast using the audio overview feature in NotebookLM, the new hotness coming out of Google. Far too often have I seen a business get really great advice but then don't do much with it, mainly because the advice wasn't easy to...
A bi-weekly roundup of 5-year old learnings September 21 - October 4 I'm A Survivor And Here's How 2024 is a special year: October 10th is Learn to Scale's Five-Year Anniversary. which according to The Knot is...wood? Or silverware? Every October 10th, I produce an Annual Report for Learn to Scale, aka my own performance review. This year's Annual Report is going to be a bit more comprehensive since it's an important milestone. I'm currently deep in the guts of my own history, but in the next...