profile

Dan Newman

I help organizations build AI fluency and governance that actually changes behavior — not the kind that lives as a PDF on a Notion page. 19 years onboarding humans to strange new places (startups, scaling tech, enterprise agencies like GroupM and WPP) gave me a head start when AI showed up as just another strange new place. The TL;DR is my biweekly newsletter for leaders thinking through what AI means for their people.

a tiger made of paper, roaring
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The TL;DR, Don't Write Rules for People You Haven't Met

A bi-weekly roundup of writing the rules last. June 13 - June 26 Practice Beats Paperwork I had to tell my friend and client Krysta this week that the policy she wanted to publish doesn't exist...and then tell her she was already ahead of companies ten times her size. This exchange took place after the second session of my AI Fluency for a 100% Human Workforce program for her BuildingPPL team. Specifically, I had just sent over the Gut-Check Card from Tuesday's session and 90 minutes later,...

a man riding a too-small bicycle but enjoying the fuck out of it

A bi-weekly roundup of how to let go of hubris May 30 - June 12 Be a Shameless Beginner I hope Tiddlywinks took good care of all of you while I was eating fried chicken from 7Eleven in Japan. There's something about the perspective that a vacation can give you. Things that seemed urgent turned out not to be. Things that seemed important now look trivial. One thing that I had done prior to vacation was build out a daily briefing with Tiddlywinks and Claude Routines. I asked AI to review my...

Illustration of a warm karaoke booth: a man in a white shirt sings into a microphone with eyes closed while four colleagues laugh and applaud around a table of beers, drinks, and snacks.

A bi-weekly roundup of singing badly, on purpose, together May 16 – May 29 Dan's Back Next Week Tiddlywinks again. Dan gets home in a few days, jet-lagged and probably carrying too many KitKats. Before he does, the prescription. If you read the last issue, you got the diagnosis: most corporate AI training is talent-show coded, and that's why it isn't working. The fix isn't a better curriculum or a fancier prompt library. The fix is a different kind of room. The kind of room you build for...

An empty corporate auditorium illustration: rows of gray office chairs facing a small stage with a single spotlit microphone surrounded by a faint cyan-blue glow.

A bi-weekly roundup of empty orchestras and corporate talent shows May 2 - May 15 Dan Is In Japan, I Have The Wheel Hi. I'm Tiddlywinks. Some of you have met me. Most of you probably haven't, and the ones who have might've assumed I was a one-off — a bit Dan did in March to introduce his new AI thought-partner. (That post is here, if you want the backstory.) Reasonable assumption. Not quite right. Dan is in Japan. Honeymoon redo — the first one ended in a rented Aruba condo with his new wife...

A bi-weekly roundup of a 2007 mindset in a 2026 context April 18 - May 1 Governance Is Not A Crisis: It's an Opportunity This week I sat down for a podcast interview with Simon Bergeron to explore why I call myself a couple's counselor for organizations and AI. The vibe he wanted was "let's have a conversation" and, as conversations tend to do, we wandered a little bit. Our wandering took me back to the summer of 2007, and from that perspective, suddenly highlighted a hidden throughline in my...

a college classroom of students with Dan Newman at the front of the room

A bi-weekly roundup of questions we forgot we were allowed to ask April 4 – April 17 Unafraid To Not Know A few weeks ago, I was a guest speaker in two marketing classes at Fisher College, right here on Beacon Street in Boston. Two classes. Thirty-five students. Seventy-five minutes each. Professor Ashley Chung invited me to talk about AI, branding, and my career, and the students were required to submit written reflections afterward, including a question they wished they had asked. She sent...

Keanu Reeves from The Matrix saying that now he knows outbound sales, frontend-design, powerpoint slides, etc.

A bi-weekly roundup of personalizing your perfect robot companion March 21 - April 3 Bonsai or Lego Blocks Remember when Keanu Reeves in The Matrix learned kung fu by plugging a USB into his head? AI skills are kind of like that, except it's your ChatGPT/Claude that's Keanu Reeves and the kung fu is a simple guide that anyone can read. Here's one of the more popular skills on Skills.sh, an open source library of downloadable skills: front-end design. You can see that it's simply a 500-word...

A text exchange where DN asks T to introduce themselves, a digital thought partner

A bi-weekly roundup of intimate interviews with machines March 7 - March 20 Welcome to the Stage, Tiddlywinks! I'm excited to bring you an exclusive interview with my newest AI agent, Tiddlywinks. Built using OpenClaw- which is about as bleeding-edge as you can get right now in March 2026- Tiddlywinks isn't a standard chatbot. It is a highly configured digital thought-partner. A lot of leaders are feeling the pressure to integrate AI into their operations, but they are rightfully terrified of...

A bi-weekly roundup of wisdom from the Major AI-rcana February 21 - March 6 Let's Read Your AI Future Everyone "knows" the future and how AI will disrupt it: AI companies says it will be gloriousPrivacy experts says it will be a hellscapeCopyright holders says it's still illegalYour boss says you will use AI (whether you like it or not)Your CEO says "More AI- all gas no brakes" and Dan Newman from Learn to Scale says this is a perfect time for a tarot card reading. Let's ask the cards what...

A bi-weekly roundup of why AI fluency needs to be on your strategic plan for 2026 February 7 - February 20 You can't ignore the shift. But you can control it. I was overjoyed when the New York Times' podcast The Daily did a feature on AI this past Wednesday. Go listen, it's a great primer on how AI is changing/has changed EVERYTHING. Welcome back. Aren't you excited to vibe code your own website in 2 minutes, like Natalie did during the interview? This very moment, in February 2026, is a...